Using Twitter’s Vine App for Business

Vine May Revolutionize Twitter (and maybe the rest of social media)

Do you remember when GIF’s (those moving looped pictures, sort of like really short videos) with your name in sparkles that everyone was posting on MySpace was something to get excited about? Then, with the demise of MySpace, the GIF fell out of favor to regular static images with Facebook’s clean, uniformed look.

Today, GIFs have come back in a really powerful way, plastering the pages of social sites like imgur and Tumblr. People love GIFs on these sites, and anyone who can make them is almost considered a demi-god. On the flip side, the two social media giants (Twitter and Facebook), have not supported this type of media on their site, until now that is. The technology that is making this all possible is Twitter’s new Vine app.

With the new Twitter Vine app, users can post six second looped videos to Twitter and other social media sites (although, Twitter and Facebook seem to be in a little bit of a tiff with each other, so when we’ll get support for Facebook is anyone’s guess, if at all).

Despite it’s relatively short time on the app scene, it’s made a massive impact. Not just with the general public, but with ad campaigns as well. Six seconds might not seem like a lot of time, but if Robert De Niro says you can tell a story in six seconds, then Twitter Vine should be on your radar. In this post, we’ll share some ideas on how the Twitter Vine app can spice up your engagement with your audience online.

Employee Interaction

According to trendwatching.com, Clean Slate brands (Companies that are more responsive to it’s customer base and more transparent about how they run their business) are on the rise. I, for one, like to know that the companies I give my money to appreciate their workers and that it’s a fun environment to work.

Twitter Vine app can show off those activities (company breakfasts/lunches) and any random fun that happens around the office. You want to space those posts out, so you don’t look as if you’re goofing off all the time, but ultimately showing your customers you can have a little fun every once in a while will potentially foster a closer relationship with them (and prove you’re not robots).

Customer Interaction

Another good way to get customers involved with your company is to show other customers interacting with you.

Twitter Vine app would be fantastic for any company who goes to conventions or trade shows. For example, if you’re a regular attendee of any Comic Con, you can use Twitter Vine to send real time updates of any cool related cosplays, or if anyone famous stops at your booth. If you have an interactive booth, you can show people exploring your space. You can also show people interacting with your new product. There’s a lot of possibilities.

Exclusive Twitter Vine Content

Since Twitter’s Vine is, at the moment, mostly used in the twitterverse, you can give your followers exclusive content. If you have an active base of followers, this would be a good tactic to use to thank them and get them excited for what you have planned next.

A Visual Twitter Vine Portfolio

This would be an interesting way to show off your work for anyone who’s in a creative business (Fashion and accessories, especially). If you work in visual art, you can show clips of you working on your latest piece. The same can be said for fashion, and you can also upload clips from the runway. You can show off any upcoming projects or products.

What’s really exciting with Twitter’s Vine app is that you can use it for pretty much any kind of business, and for a multitude of things!

Commercial Agents – Rental and Leasing Strategies for Commercial or Retail Property Today

When it comes to renting and leasing commercial property today, the ultimate target should be to establish a stable and professionally prepared lease that encourages cash flow on the property over future years. Every landlord will have a different focus points and ideas relating to their investment. It is important that the lease matches the intentions of the landlord. The commercial agent needs to understand what the landlord wants to do and how the plan should work.

So when you find a tenant today, it is critical to know the lease terms and conditions that will be presented to the tenant. Hopefully you will have advised the landlord at an earlier stage so that the critical decisions here are well understood and have been set.

The different types of rental strategies to consider in commercial property include the following:

  1. The outgoings for the property should be identified and quantified. It is possible that the landlord will want to recover some of those outgoings from the tenants within the premises. This matter becomes more complex when it comes to multiple tenant occupancy in large premises such as shopping centres.
  2. The property type will have set trends and averages in the local area when it comes to lease procedures and rental levels. Ensure that you understand the factors here so that any advice that you give to the property owner will be accurate and correct as it relates to the property market at the moment. Market rentals change frequently, so speak to a number of other property agents and property valuers who can advise you of the recent benchmarks and new property deals locally.
  3. There is a significant difference between gross and net rental. The main difference is the recovery of outgoings and how it will occur. When it comes to a gross rental, the tenant is only paying one amount of money so the landlord has to gross up the rental to include the outgoings component that they would have normally recovered in a net rent situation. When it comes to net rental, the landlord will set a base rental above which the tenant will contribute towards particular outgoings relating to the tenancy and or the property. Clearly some decisions need to be made here before a tenant is located.
  4. When a lease is under negotiation, the factors of lease option come into discussion in cases where the tenant wants to remain in occupancy for an extended period of time after the first lease term. Options are useful property investment strategies although they do have limitations and frustrations from a landlord point of view. One option may be acceptable to the landlord after the initial term, but numerous options of three or four years for multiple renewals are to be discouraged. Multiple options remove the control of the property from the landlord and this can be a negative factor at the time of renovation or relocation. Options of this type also impact the property at time of sale.
  5. The rent reviews to be set for the growth of rental over the lease term should be discussed with the landlord prior to the location of the tenant. It is preferable for the landlord to set their own rules regards rent review processes rather than let the tenant dictate lower levels of rental escalation.

The rental strategies in commercial property are complex and critical to the future of the property. Take time to carefully consider the rental strategies with your client the landlord, prior to undertaking any special marketing campaign relating to leasing and tenant location.

10 iPhone Apps For Fashionistas

#1 Lookz – $59.00

This app includes video tutorials, and up-to-date cosmetic advice from some of the web’s most famous make-up experts. Learn tricks of the trade, gossip and news on the latest trends. Lookz helps you obtain new skills and techniques anywhere.

#2 Chanel – Free

Get news, photos, videos, and product information from one of the biggest leaders in fashion. With this app, you can watch fashion shows and see the latest offerings from Coco Chanel.

#3 Fashion Sense – $.99

Fashion Sense is a simple application that will teach you how to dress for the shape of your body using the same time tested rules celebrity stylists. You will be provided expert advice on the nine classic wardrobe pieces every woman should own.

#4 Style.com – Free

Style.com has tailored its web site content, including fashion show photos, Style File blogs, reviews, couture shows and video feeds, to take full advantage of the features of iPhone and iPod Touch. With this app, you have the latest news for style trends at your fingertips.

#5 Pocket Closet – $.99

The Pocket Closet was designed for the obsessive compulsive fashionista. How would you like to document and catalog your clothing, shoes and accessories by going through your closet and taking pictures of your clothes with your phone, then add them into categories to your fashion database? You’ll never wear the same outfit twice!

#6 Seventeen’s Fashion Finder – Free

Seventeen’s iPhone app lets teen girls shop for a range of items and styles on their phones and even locate and reserve apparel at their local stores. The Fashion Finder app uses a database to query nearby stores about the actual availability of an item in specific sizes and colors.

#7 Mardo Fashion Quiz – $1.99

Think you are the Ultimate Fashionista? Test your style knowledge with Lady Mardo’s Ultimate Fashion Trivia on your iPhone or iPod. With Questions from over 10 genres of the fashion industry, this iPhone trivia game is fun for anyone who has an interest in Fashion.

#8 Net-a-Porter – Free

If price is no concern in your fashion budget, get the Net-a-Porter.com app. The high-end online fashion retailer, allows shoppers to buy couture dresses, shoes, and other luxury goods from their cell phones. There is simply no reason to be bound to your computer in order to buy $1,000 shoes or $8,000 gowns.

#9 Fashion Idea Generator – $.99

Fashion designers, are you looking for a muse? The next time you’re experiencing “designer block”, bring this app up and shake: it’ll randomly provide you with three fashion keywords, like color, fabric, and technique. “Hot Pink” + “Bias Cut” + “Trench Coat”? Perfect.

#10 Cool Guy – Free

Finally, there is something for the metro sexual men. The Cool Guy app will help fashion-conscious guys categorize their closet, create new outfits, remember to shop for new stuff, and pack for trips. This app also lets men share their outfits with friends (or girlfriends) in order to get “fashion consultant” feedback.  

Commercial Agents – What Is Your Plan of Attack to Dominate Market Share?

Just about every commercial real estate agent I talk to wants to build market share, listings, and commissions. Belief is one thing, but action is a different thing that is sadly lacking in the industry. There are on average only 2 in every 10 agents that I would call highly systemized in their processes and successful as a result.

Many agents and salespeople make the mistake of approaching the industry with little planning and focus. They simply go to work every day and do things on a random basis. This is where the results become haphazard and are of little consequence to the growth of market share for the agent. Just about every office principal I know has this problem; they can’t find good people with the right focus and commitment to build a results profile in the local area.

To have a great plan of action as a commercial real estate agent the following will help you:

  1. Devote a key part of your day to the new business prospecting process. This should be the same time, so you can build a habit and strengthen the process. Remarkable as it seems, this is the most neglected part of the average salespersons diary. Failure to devote the right amount of time to this process will see average results and poor performance over the long term. Staggering averages of 8 in 10 agents fall into this range.
  2. This industry is built on relationships with landlords, property investors, business owners, tenants, and property developers. They all have their own priorities and points of focus. They require a special strategic approach in each and every case. The experience and market share you can give these people will help you connect with them and dominate their business.
  3. Given that you must talk to more people each and every day, it is important that you have relevance to your conversation and connection. Most property owners and business leaders are comfortable talking about local property trends and the supply and demand of premises. They also like to know about sales prices, rents, and time on market. You can help with all of these providing you keep in touch with the aspects and trends of market performance.
  4. Every individual salesperson should have access to a comprehensive database process. Unfortunately this is also one of those neglected processes in the industry. Many salespeople do not have the discipline to update the database daily following the contacts with clients and prospects.
  5. To dominate your local property market, the number of sale signs that you have through the region will be critical to market domination. When you place a sign on a property, it is critical to understand that the sign has been correctly placed and is well maintained. Vandalism and interference with real estate agents signs are quite common problems in most real estate markets. Signs that are not well maintained send the wrong message. Keep a list of the signs that are being placed in your local area including that of your competition. You can then use the list for comparing market share.
  6. Every single listing on your books should be comprehensively marketed, and as part of that process a signboard should be placed on the property. In saying this, any exclusive listings should be the priority in your marketing efforts. Vendor paid advertising should also be part of the exclusive listing process. Any open listings are what we call uncontrolled stock, given that the client can talk to many agents at the same time. Any open listings are therefore lower priority in your marketing efforts. Clients that list with you in this way are not committing to you as the agent of choice. You should therefore not commit to them as the client of priority.

Every real estate agent and salesperson should have a definite plan of attack as part of their daily activities. In only that way can you generate new opportunity and sustain relevant contacts with the right people.